VICTORIA, BC // WORKSHOP!



We’ve run successful photography businesses for the last 6 years. Our portrait business was founded on doing awesome sales without having to be sleazy salespeople. In one year Katie did $260,000 in family portraits without a single loss-leader promotion or voucher-free-shoot offer in a town with over 100 photographers.

Our market in Toowoomba and Brisbane is crazy competitive and really saturated. From what we’ve heard, your market sounds very similar.

Last year we shot 40 weddings.  This year we’re doing another 40!  Out of those 80 weddings, 75 of them were booked over Skype. For the last year we’ve averaged around 50 wedding enquiries per month. Yep … 50 per month!

In the last 12 months we’ve spent nearly 4 months overseas.  Our photography has taken us to many amazing places such as Thailand, England, Wales, France, Greece, Italy, Turkey, America, Canada and New Zealand. This year more countries will be added to our ever growing list of destinations, including Nepal and Fiji.

Matt is a teacher at heart as well as a problem-solving analytical thinker. Katie is the most genuine, non-business-y, non-sales-y person you’ll ever meet and she doesn’t have a single business bone in her body.  Everything we’ve developed together has been to give Katie all the tools she needs to achieve her goals and dreams as a photographer.

It’s this mash-up of creativity, business, problem-solving and analytical thinking, plus our passion and skill for teaching that makes what we have to offer so unique.

Most of all, we very strongly believe in the power of photography and business to improve all of our lives.  Gosh that sounds cheesy! 🙂 But it’s the truth, and it’s why we teach and coach other photographers. Whether your goals and dreams are big or small … we will teach you how to use photography and business to reach them.

Teaching and business coaching isn’t something we take lightly.  Not at all.  We hope that flying to the other side of the world to teach helps to demonstrates that 🙂

We’ve learned that there isn’t a magic bullet to running a successful photography business. Instead, there are 100 little things (actually 1000 things) you need to get right in your business to have the best chance at success.

As passionate as we are about photography, we’re even more passionate about helping other photographers reach their goals and dreams too!





Thank you for your interest in our two day workshop in Victoria, BC!

Day One is a stand-alone workshop with lots of teaching and and a bit of shooting.  On Day Two we take all the business stuff from Day One and we work with you to apply it to YOUR life and business.

That’s what makes this workshop different.

Over the two days you will get the hands-on practical help you need to improve YOUR photography and business. We’ll be there to help you, side-by-side. There will be heaps of time for Q&A and lots of one-on-one time to address the individual challenges you’re facing with your photography and business.

The smaller group (only 12 attendees) enables us to be really flexible with what we teach. Weddings are our primary focus but what we teach is relevant to both wedding and portrait photographers. Family portraits were our bread and butter for years, so portrait photographers will get a lot out of what we teach as well.

Day One Topics and Activities:
– How we shoot and interact with our clients (live shoot in the afternoon with real couples) – including our posing formula/recipe/system for consistent and creative portraits – plus plenty of time for you to shoot as well
– Practical ways to STAND OUT in a competitive and saturated market
– Your Business is a Chain – how to improve each and every link
– How we use systems to minimise our short-comings
– Our Strategies for Marketing and Client Care
– Working out who you are as a photographer to find your own style and voice
– How to build an authentic brand around your personality
– Attracting and booking the right clients for you and your style
– How to set effective client expectations and boundaries for a drama free business and life
– Processing and Workflow – from shoot to delivery and how we deliver weddings within 2 weeks
– Documentary, Reportage, Photo-journalism and Storytelling
– How to use Photography + Business to achieve your goals and dreams

… and how all this comes together to provide us with a 6 figure income and a great lifestyle as well.

Day Two Practical Hands-on Activities:
Day Two is all about taking everything we teach on Day One and helping you to apply it all to YOUR life and business. We will give you practical advice and suggestions that are specific to your photography and your business. Then we’ll work together with you to make the necessary changes.

– Review and Critique of your website/blog – plus advice on how to improve them
– Portfolio Review and Critique – advice and feedback on the images you’re showing to promote yourself
– Pricing Feedback – a review of your pricing and packages
– Client Communication – we’ll check out your e-mails and then we’ll share our e-mails, word-for-word what we say to clients
– Your Business is a Chain – what are all the links and how to strengthen them

Q&A Sessions – throughout both days.

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Do attend if:

– You want to learn how to STAND OUT in a competitive and saturated market.
– You want advice and feedback specific to your photography and business.
– You want to work together with us to improve your photography and your business.
– You want to learn from our mistakes (there’s a lot of them!)

and if you’re saying any of the following:

– Why aren’t I getting more enquiries?
– I’m getting enquiries, but why aren’t I booking them?
– I’m getting enquiries but after meeting with the clients they still don’t book.
– I wish I could attract the type of clients that I’d really love to photograph.
– I’d really like to learn to interact better with clients on photo-shoots.
– I want to learn to take better photos.

Don’t attend if:
– Your business is kicking butt and you’ve got it all figured out.
– You stand out in your market and you’re getting all the enquiries you want.
– All your clients are your ideal clients
– You’re awesome at interacting with clients on photo-shoots.

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The Nitty Gritty Details.

When: 14th and 15th of August 2012.

Location: Victoria, BC (exact venue to be confirmed)

Time: 9am until 6pm each day. We’re flexible if things go longer – based on experience it will! 🙂

Cost: Only $645 for both days! (includes meals: light breakfast and lunch on both days)

Limited to 12 spots each day to maximise one-on-one time and small group awesomeness.

Register and pay ($645) HERE!

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The Fine Print.

– Payment for the workshop is required at the time of booking
– Payment for the workshop is non-refundable, but your spot is transferable to another person.
– In the event you’re unable to attend, you will be solely responsible for finding someone to take your place.

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You’re awesome! And we’re super excited at the prospect of meeting you in Victoria!

Love,

Matt and Katie.

p.s. scroll down for some testimonials and workshop behind the scenes photos.


Register and pay ($645) HERE!