We’ve run successful photography businesses for the last 7 years. Our portrait business was founded on doing awesome sales without having to be sleazy salespeople. In one year Katie did $260,000 in family portraits without a single loss-leader promotion or voucher-free-shoot offer in a small town with over 100 photographers.

Last year we shot 40 weddings.  This year we’re doing another 40!  Out of those 80 weddings, 75 of them were booked over Skype. For the last year we’ve averaged around 50 wedding enquiries per month. Yep … 50 per month!

In 2011/2012 we’ve spent nearly 6 months overseas.  Our photography has taken us to many amazing places such as Thailand, England, Wales, France, Greece, Italy, Turkey, America, Canada and New Zealand. This year more countries will be added to our ever growing list of destinations, including Nepal and Fiji.

I’m a teacher at heart as well as a problem-solving analytical thinker. Katie is the most genuine, non-business-y, non-sales-y person you’ll ever meet and she doesn’t have a single business bone in her body.  Everything we’ve developed together has been to give Katie all the tools she needs to achieve her goals and dreams as a photographer.

It’s this mash-up of creativity, business, problem-solving and analytical thinking, plus our passion and skill for teaching that makes what we have to offer so unique.

Most of all, Katie and I very strongly believe in the power of photography and business to improve all of our lives.  Gosh that sounds cheesy! 🙂 But it’s the truth, and it’s why I teach and coach other photographers. Whether your goals and dreams are big or small … I will teach you how to use photography and business to reach them.

Teaching and business coaching isn’t something to be taken lightly.  Not at all.  The photography industry doesn’t need more rockstars, what it needs is more teachers.

Whenever I teach, I clearly cover: WHAT to do, WHY to do it, and then … HOW to do it yourself. HOW to implement the changes you need to make in a specific, practical and step-by-step way. It’s not just about teaching our way. Instead, it’s all about helping you find YOUR way.

There isn’t a magic bullet to running a successful photography business. Instead, there are 100 little things (actually 1000 things) you need to get right in your business to have the best chance at success.

As passionate as Katie and I are about photography, we’re even more passionate about helping other photographers reach their goals and dreams too!

Thank you for your interest in our business coaching and mentoring! As Katie says, “Matt is the teacher. I’m just the pretty face.” 🙂

While Katie is much more than just a pretty face, it’s me who undertakes all the coaching and mentoring.

My purpose is to work with you to apply all of my knowledge, experience, advice, problem-solving and analytical thinking to YOUR life and business with lots of one-on-one time and specific help that actually provides results.

That’s what makes this experience so different.

You will receive the hands-on practical help you need to improve YOUR photography and business. I will be there to help you, side-by-side. There will be heaps of time for Q&A and lots of time to address the individual challenges you’re facing with your photography and business.

The one-on-one environment means that I can be really flexible with what I cover. Weddings are the primary focus but what I teach is relevant to both wedding and portrait photographers, and even videographers. Family portraits were our bread and butter for years, so portrait photographers will get a lot out of it as well. My background and success in video production rounds things out nicely.

Topics and Activities that can be covered:
– Practical ways to STAND OUT in a competitive and saturated market
– Your Business is a Chain – how to improve each and every link
– How to use systems to minimise your short-comings
– Strategies for Marketing and Client Care – practical ways to drive enquiries and referrals
– Working out who you are as a photographer to find your own style and voice
– How to build an authentic brand around your personality
– Attracting and booking the right clients for you and your style
– How to set effective client expectations and boundaries for a drama free business and life
– How we shoot and interact with clients – including our posing formula/recipe/system for consistent and creative portraits
– How to use Photography + Business to achieve your goals and dreams
– Video/Fusion – How to Shoot and Edit Video, How to Market Your Business Using Video
– Sales and Selling – especially if you’re not a born salesperson
– Confidence

Practical Hands-on Activities:
My approach is all about taking everything I cover and helping you to apply it all to YOUR life and business. I’ll give you practical advice and suggestions that are specific to your photography and your business.

– Review and Critique of your website/blog – plus advice on how to improve them to get more clients
– Portfolio Review and Critique – advice and feedback on the images you’re showing to promote yourself
– Pricing Feedback – a review of your pricing and packages
– Client Communication – we’ll check out your e-mails and then we’ll share our e-mails, word-for-word what we say to clients
– Your Business is a Chain – what are all the links and how to strengthen them
– Problem-solving and Brain-storming – specifically tailored to your business and your needs
– Practical lessons and tutorials on shooting and editing video


This is for you if …

– You want to learn how to STAND OUT in a competitive and saturated market.
– You’ve ever gone to a workshop or conference and returned home not knowing where to start.
– You want advice and help specific to your photography and business.
– You’re overwhelmed and don’t know where to start to improve your business
– You want to work together with Matt to improve your photography and your business.
– You want more than a pep-talk or motivational speech.
– You want to learn from our mistakes (there’s a lot of them!)

and if you’re saying any of the following:

– Why aren’t I getting more enquiries?
– I’m getting enquiries, but why aren’t I booking them?
– I’m getting enquiries but after meeting with the clients they still don’t book.
– I wish I could attract the type of clients that I’d really love to photograph.
– I’d really like to learn to interact better with clients on photo-shoots.
– Surely it’s not meant to be this hard!
– I’m stuck and I don’t know where to start.

This isn’t for you if …
– Your business is kicking butt and you’ve got it all figured out.
– You stand out in your market and you’re getting all the bookings you want.
– All your clients are your ideal clients.
– You’re not overwhelmed when it comes to improving your business.

The Fine Print.

– Payment for the coaching session is required at the time of booking
– Payment for the coaching session is non-refundable, but your session is transferable to another date or person.
– You are solely responsible for finding someone to take your place.


You’re awesome!


Matt and Katie.